KidZania, a global leader in interactive educational theme parks for children, partnered with Relier Media to enhance its digital presence and drive tangible results. Through a comprehensive strategy and a multi-pronged approach, we embarked on a journey to elevate KidZania’s brand awareness, increase ticket sales, and foster online and offline engagement.
Diverse Location Management: Managing the digital presence of KidZania across multiple locations in Delhi and Mumbai, ensuring consistent branding and messaging.
Pan India Social Media Strategy: Creating a unified social media strategy that resonated with KidZania’s target audience nationwide.
Creative Management: Developing eye-catching creatives and content that captivated children and parents alike.
Media Buying and ROI-based Campaigns: Planning and executing ROI-focused campaigns to boost ticket sales and footfalls at KidZania centers.
SEO: Optimizing KidZania’s online presence to improve search engine visibility and organic traffic.
Print Ads and Hoarding Designs: Designing visually appealing print materials to increase brand visibility in physical spaces.
Video Development: Producing engaging videos that showcased the KidZania experience and its educational value.
Live Event Coverage: Providing real-time coverage of KidZania events to engage the audience and create buzz.
Contest Creation and Engagement: Crafting contests and interactive campaigns to boost online and offline engagement.
Solutions:
Digital Presence Management:
We seamlessly managed KidZania’s digital presence in Delhi and Mumbai, ensuring consistent branding, messaging, and timely updates across all online platforms.
Pan India Social Media Strategy:
Our team devised a comprehensive social media strategy that extended KidZania’s reach beyond its physical locations, fostering a sense of excitement and curiosity about the KidZania experience across India.
Creative Management:
We designed captivating visuals and engaging content that spoke to both children and parents, highlighting the educational and fun aspects of KidZania.
Media Buying and ROI-based Campaigns:
Through data-driven insights, we executed targeted ad campaigns that significantly increased ticket sales and footfalls, delivering a substantial return on investment.
SEO:
By optimizing KidZania’s online presence, we boosted organic traffic, ensuring that the KidZania website was easily discoverable by potential visitors.
Print Ads and Hoarding Designs:
Our visually striking print materials and hoarding designs increased KidZania’s visibility in physical spaces, attracting the attention of passersby.
Video Development:
We produced compelling videos that effectively showcased the KidZania experience, educating parents about the park’s value in nurturing their child’s skills and creativity.
Live Event Coverage:
Our real-time event coverage generated buzz and excitement, both online and offline, enhancing KidZania’s reputation as a dynamic and engaging family destination.
Contest Creation and Engagement:
Through strategically crafted contests and campaigns, we boosted engagement and fostered a sense of community among KidZania’s online and offline audience.
Our collaboration with KidZania yielded remarkable results:
Significant Increase in Footfalls: Footfalls at KidZania centers in Delhi and Mumbai saw a substantial uptick, with a measurable increase in ticket sales.
Enhanced Brand Visibility: KidZania’s digital presence was not only maintained but also enhanced, making it a prominent and recognized brand in the educational and entertainment industry.
Engaged Community: The KidZania community became more engaged, both online and offline, fostering a sense of excitement and loyalty among visitors.
Our partnership with KidZania exemplifies how Relier Media delivers exceptional results through a holistic approach to digital marketing. By seamlessly managing KidZania’s digital presence, implementing ROI-focused campaigns, and engaging audiences through creative and interactive content, we successfully contributed to KidZania’s growth and reputation as a premier destination for children and families.
