Emami Limited, a prominent player in the consumer goods and healthcare industry, partnered with Relier Media to embark on a transformative journey towards a robust digital presence. With a legacy dating back to 1974, Emami sought to leverage the power of digital marketing to reach and engage with its diverse audience across India.
Emami’s digital media pages on Facebook and Instagram were in their infancy, lacking a strategic approach to engagement and growth.
Pan India Presence: Emami desired a comprehensive digital strategy to cater to its diverse audience spread across the length and breadth of India.
Regional Outreach: To connect with consumers in regional markets, Emami needed targeted campaigns in regional languages.
Our Approach
Building Foundations: Our first challenge was to establish a strong foundation for Emami’s digital presence. We initiated the following key steps:
Social Media Strategy: We meticulously developed a holistic social media strategy that aligned with Emami’s brand values and objectives.
Geo-targeting: We implemented a pan-India geo-targeting strategy to ensure Emami’s message reached the right audience in the right regions.
Content Localization: To bridge the language barrier, we launched regional language campaigns, tailoring content to resonate with audiences in different linguistic regions.
To maximize Emami’s digital reach, we implemented the following strategies:
Media Planning and Buying: We devised a comprehensive media plan that included strategic ad placements and buying to effectively reach Emami’s target audience.
Print Ads and Hoarding Designs: Recognizing the importance of traditional advertising, we created impactful print ads and hoarding designs that reinforced Emami’s brand presence.
Results
Our partnership with Emami yielded remarkable results, exceeding expectations and solidifying both Emami’s reputation as a market leader and our agency’s expertise.
Digital Growth: Emami’s Facebook and Instagram pages witnessed exponential growth, with a significant increase in followers and engagement.
Pan India Outreach: Our geo-targeting strategy enabled Emami to connect with consumers in every corner of India, boosting brand awareness and sales.
Regional Engagement: Regional language campaigns led to enhanced engagement in key markets, strengthening Emami’s presence and market share.
Media Impact: Our media planning and buying strategies effectively reached Emami’s audience, leading to improved visibility and market penetration.
Traditional Advertising: Our creative print ads and hoarding designs added a touch of tradition to Emami’s modern digital approach, resonating with consumers across generations.
Through strategic planning, innovative execution, and a deep understanding of Emami’s brand values, Relier Media successfully transformed Emami’s digital presence, reinforcing its position as a market leader. Our holistic approach, encompassing digital and traditional channels, not only exceeded client expectations but also reinforced our agency’s reputation as a trusted partner in achieving digital marketing excellence.
