The Times of India, a household name in India’s media landscape, approached us to enhance their digital presence, engage their audience more effectively, and drive increased sales for their various events and IP properties. Our partnership with this prestigious brand involved a multifaceted approach that encompassed event management, social media management, live event coverage, and post-event content creation.
The Times of India entrusted us with the responsibility of enhancing their already stellar reputation. We faced several challenges:
Event Management and Coverage: TOI hosts a multitude of events throughout the year, and we were tasked with managing and covering these events with precision and creativity.
Social Media Management: Our goal was to not only manage TOI’s social media platforms but also to increase engagement and sales for their events, employing geo-targeting and retargeting strategies.
Live Event Coverage: We needed to provide real-time, captivating coverage of TOI’s events to engage audiences both on-site and online.
Post-Event Content Creation: Crafting post-event success videos and coverage stories that encapsulated the essence and success of each event was crucial.
Event Management and Coverage: Leveraging our expertise in event management, we ensured that TOI’s events ran seamlessly. Our comprehensive coverage, combining traditional storytelling with cutting-edge technology, captured the spirit of each event and resonated with the audience.
Social Media Management: By deploying precise geo-targeting and retargeting techniques, we not only increased event visibility but also drove higher engagement and sales. Our data-driven approach allowed us to tailor content to the preferences of specific demographics, resulting in tangible ROI.
Live Event Coverage: Our dynamic team of content creators and live bloggers delivered real-time event coverage that immersed viewers in the excitement, whether they were attending in person or following online.
Post-Event Content Creation: We created post-event success videos and coverage stories that showcased the highlights and key takeaways from each event. These compelling narratives further solidified TOI’s reputation as a premier event host.
Our partnership with The Times of India yielded impressive results.
Significant increase in event attendance and engagement, leading to higher revenue. A surge in social media engagement, with a notable increase in followers and interactions. Post-event content received rave reviews, contributing to a heightened perception of TOI’s events. Enhanced brand reputation and audience loyalty, further cementing TOI’s position as a leading media organization.
Our collaboration with The Times of India exemplifies the power of strategic digital marketing in elevating a brand’s reputation and achieving remarkable results. By combining innovation with tradition, we not only met our client’s expectations but also surpassed them.
