Hero Electric, a prominent player in the electric vehicle industry, sought to elevate its digital presence and engage a wider audience. They partnered with Relier Media, renowned for its expertise in crafting impactful digital marketing strategies.
Perception Shift: To alter the perception of electric vehicles and position Hero Electric as an eco-conscious, futuristic choice.
Brand Awareness: Enhance brand visibility in a competitive market.
Engagement and Community Building: Create an active online community of electric vehicle enthusiasts.
Strategies Implemented:
Social Media & Creative Management: Crafted compelling content highlighting Hero Electric’s innovative products. Implemented visually striking creatives that resonated with the target audience.
Digital PR & Community Outreach:
Leveraged digital PR to tap into the electric vehicle user community, fostering meaningful discussions. Engaged influencers and industry experts to amplify Hero Electric’s message.
Media Buying & Planning:
Executed a strategic media buying plan to increase brand awareness and reach a wider demographic. Carefully curated placements for maximum impact.
On-Ground Events & Coverage:
Orchestrated on-ground events to provide hands-on experiences with Hero Electric’s products. Amplified event coverage across digital and social channels for a global audience.
Video Content & Reels:
Produced engaging videos showcasing Hero Electric’s unique selling propositions (USPs). Utilized reels to boost social media engagement and highlight product features.
Customer Outreach & Contests:
Conducted interactive contests and events to foster a sense of community and generate excitement around electric vehicles. Encouraged user-generated content to showcase genuine enthusiasm.
Digital Community Creation & SEO Management:
Established a vibrant online community dedicated to electric vehicles, providing a platform for enthusiasts to connect and share insights. Implemented a robust SEO strategy through insightful blogs and articles, boosting Hero Electric’s online visibility.
Results:
Achieved an increase in brand awareness.
Successfully shifted perception towards electric vehicles, positioning Hero Electric as an industry leader in sustainability and innovation.
Our team devised a comprehensive social media strategy that extended KidZania’s reach beyond its physical locations, fostering a sense of excitement and curiosity about the KidZania experience across India.
Witnessed a rise in social media engagement through compelling content and interactive campaigns.
Established a thriving digital community with growth in user participation.
Through a multi-faceted digital marketing approach, we not only elevated Hero Electric’s online presence but also contributed to a fundamental shift in the perception of electric vehicles. The collaborative efforts resulted in a strengthened brand image, increased engagement, and a growing community of electric vehicle enthusiasts.
